Here is a great example of an advertisement for Ambien masked as a new article.
Ask yourself a couple questions after seeing this:
1. Is the revelation that a US Navy Seal took Ambien on his flight from America to Pakistan a big revelation worthy of a 3 minute news story?
2. Is the message here that you can take Ambien two at a time – as long as you take it early (or to rephrase it – ‘take it early and take it often’).
3. Is Ambien’s image enhanced knowing that Navy Seals use it help achieve peak performance?
Am curious how CNN was compensated for this story.