An interesting theory from a seeking alpha contributor on what Apple is up to – a new search engine.
Apple has been spending a huge amount on capital expenditures over the last few quarters – and it is not publicly known what ‘innovations’ they are spending it on.
Apple is too dependent on competitors for search information for Siri – it would make sense to try to build some sort of Siri-optimized search engine. As an Apple shareholder, that makes me nervous – Microsoft has proved how you can burn 500 million a quarter on trying to get search right.
I think the thesis presented in the Seeking Alpha article is flawed in certain respects, and it is just idle speculation, but it is one of the few theories I have read that makes sense as to what Apple is up.