I was reviewing my stock market portfolio the other day, trying to make sure I understand why I have some of the stocks in my portfolio. Intuitive Surgical (ISRG) caught my eye – its a stock I bought a while ago (I actually don’t recall why now), and it had now grown into a top holding. I noticed my valuation model at Puget Investor had recently flagged it as underperform, primarily due to valuation levels.
The stock was selling at 530, so for half my position I put a limit order in at 531 or so, trying to get cute and pick up an extra buck. My order didn’t go off went off because it never hit 531, and dropped into the 520’s. So the next day the stock opened at 520, and because at this point I was frustrated and had a use for the money in other stocks, I put a sell order in at 521 and it sold.
I still had the other half of my holdings, so I still was watching the stock. Of course in the next week the stock hit 540, and now I was really mad at myself for trading irrationally – why didn’t I wait? Then on Wednesday I saw the stock getting hammered, dropping down to 515, but I didn’t see any news and I didn’t have time to research it. This morning when I checked it it was at 505 – and because I still had half my orignal holding, I did a little research and found this article at fool.com. Essentially there are rumored to be an increasing number of lawsuits against surgeons who have botched things with the machine, and other negative news.

I had to make a decision – is this just a stock manipulation (very possible), or is this smoke where there may be fire? I did something I rarely do – I when ahead and fired off a market order the current price ($504 – ouch!). Why? First of all I did a market order because I didn’t want to try to squeeze a dollar or two out of the stock when there was such potential risk. The other reason for selling was Puget Investor convinced me that the upside potential wasn’t that great, and I am staring a possible disaster in the face.
ISRG ended the day at 488 – who knows where it will go from here.
What did I learn from this?
I feel good that I was proactive in identifying that I really shouldn’t own this stock before all this started happening. I know nothing of the medical industry, and to own a stock of this valuation you really have to believe in it. Ideally I should of sold it all at $540, but when you dont believe in a stock anymore, its probably time to get out rather than trying out how to find the top. Even if this news isn’t true, there will likely be enough lingering rumors that the stock wont be outperforming the market anytime soon, so if I change my mind I could get back in.
I also am questioning the wisdom of limit orders – maybe they fall in the pennywise pound foolish category. I am re-evaluating my use of limit orders, and if I want to make a move don’t try to game the market.
Medium to long term ISRG could very well jump higher from here and I will be proven wrong (at which point maybe I will delete this post…), but I think I will be comfortable with my actions regardless of what the future holds.