I just completed an analysis of Zillow and Redfin, two companies that are competing to disrupt the real estate space. Valuing these companies presents a challenge, because neither currently are consistently profitable and are bloating their balance sheets with housing inventory. So I looked at visitor stats, which did provide an interesting way to compare the value of these companies. Both companies sell at a very high premium to the market, but I do believe long term both companies could be in interesting investment.
You can view the complete analysis in the article I posted on Seeking Alpha – https://seekingalpha.com/article/4391067-zillow-vs-redfin-valuation-comparison-using-visitor-metrics